While you begin to work on a blog, the most important decision that you should likely take should not be about the domain name, theme monetization or blogging frequency. Before you work on these imperatives, you should focus on what exactly will go in the blog or what niche the blog will focus on and which topics you can pick around.
Before we debate on the steps that determine a blog niche, it is vital to consider as to what exactly is a blog niche. In general blogs focus on different topics and somehow get lost in the maze of big blogs that exist.
If you focus on a particular category, chances are bright that you will be able to come up with a refined product that will appeal to a wider range of audience.
Steps to determine your blog niche and come up with topic ideas
- Likability of the topic?
It is vital that the topic should appeal to the reader as much as it has to appeal to you. If you write on a topic that appeals equally to you, in quite probability you will come up with content that will stand the test of time. Before penning your thoughts and finalizing the topic you can ask yourself questions as
- What are the things that you do in your spare time?
- What exactly you like to share with friends and family?
- Which book you purchased and read last?
These are some of the likely topics that you can pick up for writing. As you will be having interest in the topic, the writing will come up nicely and you will notice that your readers are taking keen interest in the topics.
- You should know what exactly you are talking about?
This is a vital question. In all its likelihood, you should know what you are talking about. You need not be an expert on the topic, but your facts should come up well researched. This happens only when you write in context of a particular niche idea.
In some situations it might happen that you have only the basic facts on the topic but still wish to share the same with readers. In such a scenario, you should be willing to admit frankly with the readers that your knowledge is limited and you are just sharing the facts. This will work to your advantage and the readers will appreciate your honesty.
- Are people showing interest in your blog posts?
This is vital for the survival of the blog. Else it might happen that you will keep on writing without understanding the fact that your popularity graph is falling down. Use social media to your advantage and take due help from the same. You can create a Facebook page for your endeavours and ask your readers to share their frank assumptions with you. This will help you improve a lot and come up with quality posts, all the while.
However, others means of finding the interest level too exist. As the blog will be going live in all its likelihood, you can use certain tools to check on the market size that the blog has been to capture.
You can use Google AdWords keyword tool, Google Insights, Google Blog Search and Traffic Travis to keep a watch on the emerging market trends.
- The other blogs covering the same niche?
This is a vital fact that you cannot ignore. Do not get so engrossed in writing posts that you forget to keep a watch on your competitors. Ideally, it should happen that as you begin your blogging endeavour, you should focus on identifying your competitors. This will help you keep a step ahead of them. Work on your priorities and check up their blog posts to see ideas that they are covering.
Present the same facts in a different perspective and you will emerge victorious remain a step ahead in the competition.
- Will you be in position to make money from the blog?
This is another vital fact that you need to keep in mind before beginning the whole exercise. Numerous ways of monetizing a blog exists and you should follow the key approach to accomplish this objective.
- You can check the following
- Pay per click ads route
- Affiliate programming
- Displaying advertisements
- Selling the products
- Being able to sell or promote services through your blog
These measures will work only when you start to blog and it might happen that not all of these measures work well for you. Start penning your thoughts and you will get to know the exact methods that work for you.
Follow the above listed steps and you will be in a better position to determine your blog niche and come up with interesting topics that appeal to all. Go for it and reap the benefits.
Kelly Marsh is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on website development