The technology has simply changed the way people get, interpret and react to the data or information. With the advent of internet – one of the biggest inventions of 21st century and the incredible amount of web accessing computing devices, it has become simple to access consumers and have a look at their requirements. The evolution of technology has simply changed the interaction between the buyers and the sellers. Hence in this way, the constant development in technology has now redefined the role of marketing. If you talk about the modern technologies and online options, you can find newer channels for businesses to communicate with customers and market about their brands and products/services. The online marketing, which was limited to search engine optimization and similar older things, seems to get an edge with the newer technologies that are seen in the form of different mobile devices like smartphones and tablets. Now, the online marketers have the capacity to deliver one to one or custom/tailor made marketing messages for their current and potential customers. In other words, the changing technology is really changing the online marketing to a great extent. Let’s check how things are moving now:
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