The technology has simply changed the way people get, interpret and react to the data or information. With the advent of internet – one of the biggest inventions of 21st century and the incredible amount of web accessing computing devices, it has become simple to access consumers and have a look at their requirements.  The evolution of technology has simply changed the interaction between the buyers and the sellers. Hence in this way, the constant development in technology has now redefined the role of marketing. If you talk about the modern technologies and online options, you can find newer channels for businesses to communicate with customers and market about their brands and products/services. The online marketing, which was limited to search engine optimization and similar older things, seems to get an edge with the newer technologies that are seen in the form of different mobile devices like smartphones and tablets. Now, the online marketers have the capacity to deliver one to one or custom/tailor made marketing messages for their current and potential customers.  In other words, the changing technology is really changing the online marketing to a great extent. Let’s check how things are moving now:

Changed the power dynamics

The web and the number of advance computing devices simply seem to have become a detrimental catalyst in changing the online marketing. Now the constant evolution of web and technology accessing the same has simply empowered the consumers a lot. They have accessibility to a wide range of data from all across the world, which makes the data critical, timeless and even verifiable. With just few clicks the consumers are able to get a credible insight about any brand or business. The information is now more easily accessed as compared to the past with devices like tablets and smartphones to a great extent.

Furthermore, the modern day consumers are not just using any content but they are also creating and sharing with other, which bring in the unprecedented transfers of knowledge and info. With the social media explosion the consumers can now access direct feedback regarding any product in their network. Thus with dynamic changes, the ideas like brand loyalty and brand supremacy seems to be changing a lot. Now brands are becoming commodities, which have made the task of online marketers more challenging.  Hence you can see the marketers now being vouching for brand integrity and allowing better personalized and value based interactions using the modern means and technologies.

Online marketing is everyone’s business

Earlier marketing was one of the vital functional areas of business; however, with the constant evolution of technology it has become the glue, which binds the business organizations together. The marketing department now dictates the departments like production, operation and even finance to a great extent. Today, the online marketing is able to understand the customer needs and trends better than the before thanks to the evolution of technology. Thus all this play a vital role in directing for product development. Hence the new developments in technology have simply made marketing as everyone’s business. The changes has put forth into newer kind of connections, which is only the outcome of digital technologies. The consumers now are seen reaching first to different companies or marketers. This has therefore changed the idea of customer relationship management systems than before. The marketers are now embarking with competent and unique marketing strategies using the technology that make them successful in their business ventures.

The idea interactive marketing

The notion of interactive marketing outlets is the result of technological advancements. Now the online marketers are tend to tread the path of consumers wherein they are seen building up interactive relationships with their prospects and customers rather than simply launching or pushing different marketing campaigns. By understanding the way the web technologies have facilitated globalization and the ease at which the consumers can source and bought products from anywhere in this world the marketers now are seen with more tangible and competent strategy to address their target audiences.

Hence you can see the online marketers listening to the customers collecting personalized and enriched data that they use to embark with valuable solutions rather than simply pushing the products before the consumers. The constant evolution of web to the new Web 2.0 era has simply changed the way the communication is being carried out in between the online marketer and his consumers. Hence online marketing today has transformed from being a one way monologue to a two way interactive dialogue format and improving upon the transparency perpetuated by sharing of the extensive data.

Final word

The online marketing has simply changed a lot due to the constant changes in technology. You can now see the evolution of newer channels, which the online marketers are harnessing to connect with the customers. 

This Post is written by Kelly. She is a writer/blogger. She writes articles on Technology, social media, wordpress, Gamification, responsive design and online development etc. These days she contributes on