UTM LINK GENERATOR

UTM Link Generator

Create trackable URLs with UTM parameters for marketing campaigns and analytics

🌐 Website URL *

Quick Presets

📍 Source *

Where the traffic comes from

📊 Medium *

Type of marketing medium

🎯 Campaign *

Campaign name or identifier

🔍 Term

Keywords for paid search

📝 Content

Specific link or content

UTM Parameters Guide

Source

utm_source

Identifies which site sent the traffic

Examples: google, facebook, newsletter, twitter

Medium

utm_medium

Identifies what type of link was used

Examples: cpc, banner, email, social

Campaign

utm_campaign

Identifies a specific product promotion or strategic campaign

Examples: spring_sale, product_launch, back_to_school

Term

utm_term

Identifies search terms (mainly for paid search)

Examples: running+shoes, blue+widget, discount+code

Content

utm_content

Identifies what specifically was clicked to bring the user

Examples: logolink, textlink, banner_ad, button

Best Practices

Use consistent naming: Stick to a naming convention across all campaigns

Avoid spaces: Use underscores or plus signs instead of spaces

Be descriptive: Use clear, meaningful names that you'll understand later

Keep it short: Long URLs can be truncated in some platforms

Use lowercase: Maintain consistency with lowercase parameters

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